{"id":1106,"date":"2023-01-30T16:30:48","date_gmt":"2023-01-30T22:30:48","guid":{"rendered":"https:\/\/indiesongmakers.com\/?p=1106"},"modified":"2023-04-04T09:47:39","modified_gmt":"2023-04-04T15:47:39","slug":"can-i-release-music-with-a-different-genre-or-name","status":"publish","type":"post","link":"https:\/\/indiesongmakers.com\/can-i-release-music-with-a-different-genre-or-name\/","title":{"rendered":"Can I Release Music with a Different Genre or Under a Different Name?"},"content":{"rendered":"\n<p>Music, like any art form, can be very subjective. Your musical interests may not fit into just one genre. But marketing and social media tagging relies heavily on putting specific labels and hashtags on your songs so potential fans can find them.<\/p>\n\n\n\n<p>So where is the middle ground? Must you stick to one genre or style? Or is it okay to dabble? I want to answer these questions today based on my own experience as a multi-genre artist.<\/p>\n\n\n\t\t\t\t<div class=\"wp-block-uagb-table-of-contents uagb-toc__align-left uagb-toc__columns-1 uagb-toc__collapse uagb-block-8c156560     \"\n\t\t\t\t\tdata-scroll= \"1\"\n\t\t\t\t\tdata-offset= \"30\"\n\t\t\t\t\tstyle=\"\"\n\t\t\t\t>\n\t\t\t\t<div class=\"uagb-toc__wrap\">\n\t\t\t\t\t\t<div class=\"uagb-toc__title\">\n\t\t\t\t\t\t\tTable Of Contents\t\t\t\t\t\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 384 512\"><path d=\"M192 384c-8.188 0-16.38-3.125-22.62-9.375l-160-160c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0L192 306.8l137.4-137.4c12.5-12.5 32.75-12.5 45.25 0s12.5 32.75 0 45.25l-160 160C208.4 380.9 200.2 384 192 384z\"><\/path><\/svg>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"uagb-toc__list-wrap\">\n\t\t\t\t\t\t<ol class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#can-an-artist-do-different-genres\" class=\"uagb-toc-link__trigger\">Can An Artist Do Different Genres?<\/a><ul class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#artists-who-matured-their-sound\" class=\"uagb-toc-link__trigger\">Artists Who \u201cMatured\u201d Their Sound<\/a><li class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#artists-who-revamped-themselves\" class=\"uagb-toc-link__trigger\">Artists Who Revamped Themselves<\/a><li class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#will-your-fans-follow-your-genre-change\" class=\"uagb-toc-link__trigger\">Will Your Fans Follow Your Genre Change?<\/a><\/li><\/ul><\/li><li class=\"uagb-toc__list\"><a href=\"#should-i-separate-my-different-styles\" class=\"uagb-toc-link__trigger\">Should I Separate My Different Styles<\/a><li class=\"uagb-toc__list\"><a href=\"#should-i-release-different-music-styles-under-a-different-name\" class=\"uagb-toc-link__trigger\">Should I Release Different Music Styles Under a Different Name?<\/a><li class=\"uagb-toc__list\"><a href=\"#one-artist-name-vs-multiple-personas\" class=\"uagb-toc-link__trigger\">One Artist Name vs Multiple Personas<\/a><ul class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#benefits-to-one-artist-name\" class=\"uagb-toc-link__trigger\">Benefits to One Artist Name<\/a><li class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#benefits-of-multiple-artist-names\" class=\"uagb-toc-link__trigger\">Benefits of Multiple Artist Names<\/a><\/li><\/ul><\/li><\/ul><\/li><li class=\"uagb-toc__list\"><a href=\"#conclusion\" class=\"uagb-toc-link__trigger\">Conclusion<\/a><li class=\"uagb-toc__list\"><a href=\"#other-articles-to-consider\" class=\"uagb-toc-link__trigger\">Other Articles to Consider<\/a><\/ul><\/ul><\/ol>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\n\n\n<h1 class=\"wp-block-heading\">Can An Artist Do Different Genres?<\/h1>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Yes, a music artist is free to release music in a variety of styles. However, the strength of your personal brand will have a major impact on whether your current or previous fans will like it. Let me explain.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Artists Who \u201cMatured\u201d Their Sound<\/h2>\n\n\n\n<p>There are many artists who have significantly changed their style over their careers&#8230;fans and critics embraced it and said those artists were \u201cmaturing\u201d in their sound. But most of those artists had already established themselves. Some good examples would be:<\/p>\n\n\n\n<ul>\n<li>Cher (folk pop and R&amp;B to electropop)<\/li>\n\n\n\n<li>Taylor Swift (went from country to trap pop to folk)<\/li>\n\n\n\n<li>Clairo (bedroom pop to folk pop)<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Artists Who Revamped Themselves<\/h2>\n\n\n\n<p>Then there are some musicians who stagnate in their first genre, but suddenly find popularity with a totally new fanbase when they branch out. For example:<\/p>\n\n\n\n<ul>\n<li>Have you ever heard of Pink Guy, a gross-out rapper? Because you may know him now as the pop artist Joji.<\/li>\n\n\n\n<li>The Goo Goo Dolls started as a punk band with heavy metal influences even. Yes, I\u2019m talking about the band behind the alternative rock classic \u201cIris\u201d.<\/li>\n\n\n\n<li>Katy Perry started her career as Katy Hudson and her first album was actually Christian pop rock<\/li>\n\n\n\n<li>Lizzy Grant was a singer-songwriter who dabbled in Americana, folk, and even metal music before taking on the persona of Lana Del Rey and becoming an alternative pop icon.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Will Your Fans Follow Your Genre Change?<\/h2>\n\n\n\n<p>So it\u2019s totally possible for you to change genres or even play multiple genres at once. The question then becomes: will your fans come with you as your genre and style changes?<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>The answer to that depends on your branding. If you have a strong enough brand image built around you as a person, then the fans will partake in any kind of music you\u2019re willing to make. <\/strong><\/p>\n\n\n\n<p><strong>Sometimes people just like an artist for who that person is. The more popular and likeable that artist becomes, the less relevant their genre gets.<\/strong><\/p>\n\n\n\n<p>But if you\u2019re not yet famous (and I assume you aren\u2019t), then shifting genres can cause what fans you already have to jump ship. They may not be personally attached to you; rather, they enjoy the style of music that you make.<\/p>\n\n\n\n<p>If you still want to try different genres, there are two ways to go about it:<\/p>\n\n\n\n<ol>\n<li>Mix in a few different styles of songs into your regular release schedule under your current artist name and see how your current fans react, or<\/li>\n\n\n\n<li>Start releasing the new genre under a different artist name so you don\u2019t alienate your current fans<\/li>\n<\/ol>\n\n\n\n<h1 class=\"wp-block-heading\">Should I Separate My Different Styles<\/h1>\n\n\n\n<p>I would recommend that you separate your styles of music in a couple different situations:<\/p>\n\n\n\n<ol>\n<li><strong>The genres you make are vastly different<\/strong>, with completely separate fan bases. If you make both doom metal and ukulele-laden bedroom pop&#8230;I don\u2019t think those two demographics will have much overlap<\/li>\n\n\n\n<li><strong>Your current genre is very subculture specific<\/strong>. Some sub-genres of music have dedicated fan bases that love the specific niche of music, but aren\u2019t as emotionally attached to the individual artists. If you completely change your genre and style with these people, they will probably stop following you. A good example of these super niche genres include vaporwave or <a href=\"https:\/\/www.vice.com\/en\/article\/rjq7pb\/youneedtohearthis-lowercase-the-music-genre-that-should-be-a-typeface-but-is-made-out-of-paper\" target=\"_blank\" rel=\"noopener\" title=\"\">lowercase<\/a> (yes, that\u2019s a genre of music).<\/li>\n\n\n\n<li><strong>You\u2019ve received bad publicity in your current genre with your current name. <\/strong>If you tried out a genre and unfortunately bombed, then the stigma might follow you. More specifically, your older social media posts under that name will still link you to your prior failed genre attempt.<\/li>\n<\/ol>\n\n\n\n<h1 class=\"wp-block-heading\">Should I Release Different Music Styles Under a Different Name?<\/h1>\n\n\n\n<p>There is no requirement that you stick to one style and one artist name. Using different artist names for different styles of music is a good idea for multi-genre artists. It can prevent confusion among fans and critics.<\/p>\n\n\n\n<p>However, I\u2019ve known many people who disagreed with me on this. Some people will tell you to make whatever kind of music you want and release it under the same name. Their reasoning? <em>Because people will appreciate you for who you are.<\/em> But that\u2019s assuming people will like you as a person enough to follow your genre shifts.<\/p>\n\n\n\n<p><strong>And I\u2019m not saying you\u2019re an unlikable person&#8230;I don\u2019t even know you. What I\u2019m saying is that the multi-genre approach usually works for popular artists because they already have a personal brand image that is intricately linked to their looks, personality, and non-music aspects.<\/strong> <\/p>\n\n\n\n<p>The majority of us lowly independent artists are not adored by hungry fans; we have yet to built a brand with which listeners can attach to emotionally.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">One Artist Name vs Multiple Personas<\/h1>\n\n\n\n<p>There are benefits and drawbacks to both tactics of music release. First, let\u2019s look at the benefits of using just one name as a musician.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Benefits to One Artist Name<\/h2>\n\n\n\n<ul>\n<li><strong>You\u2019ll have less social media accounts to manage. <\/strong>An artist with only one moniker only needs to keep up with one set of social media platforms. Every extra artist name you collect can double the amount of accounts you need to upkeep. Because you should probably have different accounts for each artist name you use, at least if the genres are very different from each other.<\/li>\n\n\n\n<li><strong>Greater focus of your skills and attention. <\/strong>Likewise, having more than one artist name and genre can easily split your focus. You have two or more audiences to appease, and making enough content to grow every one of your fan bases can quickly drain your energy.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Benefits of Multiple Artist Names<\/h2>\n\n\n\n<ul>\n<li><strong>Easier to target your fan market. <\/strong>By keeping each of your musical styles separate, you can more precisely target your potential fans. Trying to appeal to music listeners in general is oftentimes futile. But knowing exactly what people will like each specific kind of music you make means you can tailor-fit each of your content strategies to match that genre <a href=\"https:\/\/indiesongmakers.com\/niche-markets-in-music\/\" target=\"_blank\" rel=\"noopener\" title=\"Niche Markets in Music\">niche<\/a>.<\/li>\n\n\n\n<li><strong>More room for creativity. <\/strong>If you put all your eggs into one basket, then it may frighten you to experiment with your sound. It could upset your current fans if you start making different music. That in turn can cripple your creativity and derail your progress if your hard-won listeners start abandoning you over it. Having multiple artist names means you can make whatever kind of music you like without worrying about the negative consequences to your current brand.<\/li>\n\n\n\n<li><strong>Multiple income streams. <\/strong>Any savvy businessman will tell you to diversify your income streams. That means you should be making money from multiple sources so, in case one of them dries up, you have other revenue to rely on. The same can go for music. Having multiple artist personas could lead you to building multiple income sources. Your fans of one genre may not overlap with the others, so it segments your revenue streams. And if one artist name goes viral, you can simply put more time and energy into it.<\/li>\n<\/ul>\n\n\n\n<h1 class=\"wp-block-heading\">Conclusion<\/h1>\n\n\n\n<p>There is no limit on the styles of music you are allowed to experiment with. But there can be negative reactions from fans if you change genres too often. That is why the use of multiple artist names can actually help you be more creative and keep your fans happy. Even though the number of names you use will exponentially increase the amount of work you must put in.<\/p>\n\n\n\n<p>I personally release music in a variety of styles all with different artist names. Yet I run my own \u201crecord label\u201d so that, if a fan of one genre wants to find my other styles, they easily can. It\u2019s my personal way of walking the line between a single brand persona and many monikers.<\/p>\n\n\n\n<p>The only way you\u2019ll know what works for you is to try either method and see how your current fans react.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">Other Articles to Consider<\/h1>\n\n\n\n<p>Thanks for stopping by. If you found this article useful, here are a few more you may like:<\/p>\n\n\n\n<ul>\n<li><a href=\"https:\/\/indiesongmakers.com\/should-i-use-my-real-name-as-a-songwriter\/\" target=\"_blank\" rel=\"noopener\" title=\"Should I Use My Real Name as a Songwriter?\">Should I Use My Real Name as a Songwriter?<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/indiesongmakers.com\/bedroom-pop-vs-indie-pop-vs-lofi-music\/\" target=\"_blank\" rel=\"noopener\" title=\"Bedroom Pop vs Indie Pop vs LoFi Music\">Bedroom Pop vs Indie Pop: What\u2019s the Difference?<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/indiesongmakers.com\/niche-markets-in-music\/\" target=\"_blank\" rel=\"noopener\" title=\"Niche Markets in Music\">Niche Markets in Music<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/indiesongmakers.com\/can-anyone-be-a-songwriter\/\" target=\"_blank\" rel=\"noopener\" title=\"Can Anyone Be a Songwriter?\">Can Anyone Be a Songwriter?<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Music, like any art form, can be very subjective. Your musical interests may not fit into just one genre. But marketing and social media tagging relies heavily on putting specific labels and hashtags on your songs so potential fans can find them. So&#8230;<\/p>\n","protected":false},"author":1,"featured_media":1107,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"iawp_total_views":0,"footnotes":""},"categories":[27,22],"tags":[37,26,38],"aioseo_notices":[],"uagb_featured_image_src":{"full":["https:\/\/indiesongmakers.com\/wp-content\/uploads\/2023\/01\/pexels-lucian-petrean-4347190.jpg",1280,853,false],"thumbnail":["https:\/\/indiesongmakers.com\/wp-content\/uploads\/2023\/01\/pexels-lucian-petrean-4347190-150x150.jpg",150,150,true],"medium":["https:\/\/indiesongmakers.com\/wp-content\/uploads\/2023\/01\/pexels-lucian-petrean-4347190-300x200.jpg",300,200,true],"medium_large":["https:\/\/indiesongmakers.com\/wp-content\/uploads\/2023\/01\/pexels-lucian-petrean-4347190-768x512.jpg",768,512,true],"large":["https:\/\/indiesongmakers.com\/wp-content\/uploads\/2023\/01\/pexels-lucian-petrean-4347190-1024x682.jpg",1024,682,true],"1536x1536":["https:\/\/indiesongmakers.com\/wp-content\/uploads\/2023\/01\/pexels-lucian-petrean-4347190.jpg",1280,853,false],"2048x2048":["https:\/\/indiesongmakers.com\/wp-content\/uploads\/2023\/01\/pexels-lucian-petrean-4347190.jpg",1280,853,false]},"uagb_author_info":{"display_name":"Deane","author_link":"https:\/\/indiesongmakers.com\/author\/deane\/"},"uagb_comment_info":0,"uagb_excerpt":"Music, like any art form, can be very subjective. Your musical interests may not fit into just one genre. But marketing and social media tagging relies heavily on putting specific labels and hashtags on your songs so potential fans can find them. So...","_links":{"self":[{"href":"https:\/\/indiesongmakers.com\/wp-json\/wp\/v2\/posts\/1106"}],"collection":[{"href":"https:\/\/indiesongmakers.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/indiesongmakers.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/indiesongmakers.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/indiesongmakers.com\/wp-json\/wp\/v2\/comments?post=1106"}],"version-history":[{"count":2,"href":"https:\/\/indiesongmakers.com\/wp-json\/wp\/v2\/posts\/1106\/revisions"}],"predecessor-version":[{"id":2429,"href":"https:\/\/indiesongmakers.com\/wp-json\/wp\/v2\/posts\/1106\/revisions\/2429"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/indiesongmakers.com\/wp-json\/wp\/v2\/media\/1107"}],"wp:attachment":[{"href":"https:\/\/indiesongmakers.com\/wp-json\/wp\/v2\/media?parent=1106"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/indiesongmakers.com\/wp-json\/wp\/v2\/categories?post=1106"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/indiesongmakers.com\/wp-json\/wp\/v2\/tags?post=1106"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}